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Hamburg specialty lighting retailer

After-hours AI receptionist stopped losing evening enquiries to voicemail.

Hamburg specialty lighting retailerSpecialty retail / lighting

Sector: Specialty retail / lightingLocation: Hamburg, Germany

Services: Web Design · AI Receptionist · Lead Automation

Client site: Private / under NDA

Challenge

Problem & previous situation

Problem

Phones went to voicemail after 18:00 while many specification questions arrived outside Bürozeiten.

Previous situation

Catalogue-heavy site without a clear project enquiry path, and no structured capture when the team was offline.

Approach

Work done

Website refresh with project / showroom CTAs, AI receptionist for common lighting and delivery questions, and lead automation into a shared inbox with tags.

Stack

Technology

  • Business website✓
  • AI receptionist✓
  • Lead tagging / inbox handoff✓
  • GA4✓
  • Consent-aware chat setup✓
Results

Before → after

Evening product and project enquiries that previously hit voicemail were captured as tagged inbox briefs. The team stopped chasing empty callbacks, and showroom visits booked from after-hours chats rose within the first six weeks.

Results from this engagement.

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Related services

Web Design

AI Receptionist

Lead Automation