Problem
What was broken
Phones went to voicemail after 18:00 while many specification questions arrived outside Bürozeiten.
Before Duyuz: Catalogue-heavy site without a clear project enquiry path, and no structured capture when the team was offline.
Hamburg specialty lighting retailer
After-hours AI receptionist stopped losing evening enquiries to voicemail.
Illustrative website concept for this sector — not a live named-client UI screenshot.
Client
Hamburg specialty lighting retailer
Private / under NDA
Solution
What we changed
Refresh project and showroom calls to action, answer common after-hours questions with an AI receptionist, and tag leads into a shared inbox.
Work done
How it was delivered
Website refresh with project / showroom CTAs, AI receptionist for common lighting and delivery questions, and lead automation into a shared inbox with tags.
Services used
- Web Design
- AI Receptionist
- Lead Automation
Technology
- Business website
- AI receptionist
- Lead tagging / inbox handoff
- GA4
- Consent-aware chat setup
Results
Evening product and project enquiries that previously hit voicemail were captured as tagged inbox briefs. The team stopped chasing empty callbacks, and showroom visits booked from after-hours chats rose within the first six weeks.
Verified metrics available on request
Results shown in our case studies are based on verified project data. Outcomes vary with competition, review velocity and content readiness.
Site URL
Live site
Private / under NDA
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Anonymized sector cases across Europe, the UK and neighbouring markets — remote delivery.