Consulting / professional servicesBerlin consulting firm
Faster lead response and cleaner qualification from ads and organic forms.
Consulting / professional servicesServices: Business Website · Google Ads · CRM Automation
Client site: Private / under NDA
Challenge
Problem & previous situation
Problem
High-intent traffic from LinkedIn, referrals and early Ads tests arrived into a generic contact mailbox with no ownership, SLA or source tracking.
Previous situation
A slow corporate template, PDF-heavy service descriptions, and Ads landing on the homepage instead of a scoped offer page.
Approach
Work done
Business website rebuild with clear service hubs, dedicated Ads landing pages, conversion tracking, and CRM automation that assigns, tags source and nudges follow-up.
Stack
Technology
- Business website (multi-page)✓
- Google Ads + conversion tags✓
- GA4✓
- CRM lead routing✓
- DSGVO-aware form consent✓
Results
Before → after
Average first response on new enquiries moved from next-day email piles to same-business-day CRM tasks. Paid and organic forms shared one qualification path. Sales reported fewer unqualified “info only” calls within the first two months.
Results from this engagement.
FAQ
About this case
Was delivery remote or from a Berlin office?
No. Delivery was remote-first. Berlin is the client’s market context, not a Duyuz walk-in office claim.
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