Home Services Website Benchmark 2026
Honest homepage signals from a disclosed plumber and home-services sample (includes some marketplaces where SMB sites blocked bots). Sample, not a census.
2026 edition — measured home-services subsample
Duyuz plumber / home-services sample, not a census. Successful fetches n=13 of 14 attempted.
Cite: Duyuz Home Services Website Benchmark 2026, n=13, measured 2026-09-23. Duyuz sample, not a census.
European Small Business Digital Index
Method
One public homepage GET per listed trade, marketplace or home-services brand. Same HTML signals as other Duyuz sector benchmarks. Sites that block the fetch are listed as unsuccessful — not scored as zero.
Findings
Percentages use only the 13 successful fetches.
| Item | … of 13 (…%) |
|---|---|
| Final URL used HTTPS | 13 of 13 (100%) |
| Viewport meta present | 13 of 13 (100%) |
| At least one H1 | 12 of 13 (92.3%) |
| Schema (JSON-LD / microdata) present | 10 of 13 (76.9%) |
| Booking / appointment hint in HTML | 8 of 13 (61.5%) |
| Click-to-call (tel:) present | 9 of 13 (69.2%) |
| Title length 15–65 characters | 10 of 13 (76.9%) |
| Median decoded HTML | 106,759 B |
Core Web Vitals were not measured and are not invented.
Measured homepages
| Name | Market | HTTPS | Viewport | H1 | Schema (JSON-LD / microdata) present | Booking / appointment hint in HTML |
|---|---|---|---|---|---|---|
| Aarsleff | DK | Yes | Yes | 1 | No | No |
| Stadtentwässerung Dresden | DE | Yes | Yes | 0 | Yes | Yes |
| Aroundhome | DE | Yes | Yes | 1 | Yes | Yes |
| Loodgieter.nl | NL | Yes | Yes | 1 | Yes | Yes |
| Solvari | NL | Yes | Yes | 1 | Yes | Yes |
| Plombier Paris | FR | Yes | Yes | 1 | Yes | No |
| Habitatpresto | FR | Yes | Yes | 1 | Yes | Yes |
| Tesisat.com.tr | TR | Yes | Yes | 1 | No | No |
| Su Tesisatı | TR | Yes | Yes | 1 | Yes | No |
| Baymak | TR | Yes | Yes | 1 | Yes | Yes |
| GROHE | EU | Yes | Yes | 1 | No | Yes |
| Uponor | EU | Yes | Yes | 1 | Yes | Yes |
| Veolia (public) | EU | Yes | Yes | 1 | Yes | No |
Unsuccessful attempts
These names were on the list and are not in n. They are not scored as zero.
- Sanitär Berlin — tls