Define the commercial goal
Redesigns fail when the only goal is “look modern”. Decide whether the site must increase enquiries, bookings, store conversion or sales-qualified leads.
Duyuz
What to prepare before a website redesign
A redesign checklist covering goals, content, analytics, integrations and launch readiness.
Inventory content and owners
List pages to keep, rewrite or retire. Assign owners for copy, photos and legal pages. Missing content is the most common launch delay.
Map tracking and integrations
Document analytics, forms, CRM, booking tools, ads pixels and email systems before rebuild. Redesign is the right moment to clean broken tracking.
Plan redirects and SEO continuity
Export top landing pages and prepare 301 redirects. Keep high-performing URLs when possible. Preserve title patterns that already rank.
Related guides
How to structure a conversion-focused homepage
A practical homepage structure for service businesses: clarity, trust, proof and one primary call to action.
Technical SEO foundations for new websites
Indexation, speed, canonicals, sitemap, structured data and redirect basics for a clean launch.
Why website care matters after launch
Hosting, updates, monitoring and iteration — what happens after go-live if you want the site to keep performing.