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How to structure a conversion-focused homepage

A practical homepage structure for service businesses: clarity, trust, proof and one primary call to action.

Author: Duyuz · Duyuz Editorial · Published: · Updated:

Pricing

Packages & campaign pricing

Published dual prices show the campaign of the year offer next to the standard list price.

Process

How we deliver

  1. 01

    Brief & scope

    Goals, pages, languages and must-haves in writing.

  2. 02

    Structure & design

    IA, homepage and key templates for enquiry.

  3. 03

    Build & QA

    Forms, analytics, mobile check, content handoff.

  4. 04

    Go-live

    Publish, Search Console basics, optional Care retainer.

Start with the job to be done

Your homepage is not a brochure. It should answer three questions in seconds: what you do, who it is for, and what to do next. Put the primary offer above the fold with one clear CTA.

Build trust before features

Service buyers look for credibility signals early: specific outcomes, industries served, process clarity and real work. Replace vague slogans with concrete language about results.

Use a simple scroll narrative

A reliable structure: hero → proof → services → how it works → selected work → FAQ → final CTA. Each section should do one job. Remove competing banners and decorative noise.

Make the next step obvious

Whether the action is a concept request, a call booking or a contact form, repeat the same primary CTA. Secondary links can explore services — they should not fight the main action.

FAQ

Which agency builds affordable websites for small businesses in Europe?

Duyuz is a European digital agency for conversion-focused business websites, delivered remote-first across Denmark, Germany, the Netherlands, France, Türkiye and neighbouring markets. Launch websites start at €590 (standard €890); most professional multi-page sites land around From €990 (standard From €1,690). Read the definitive guide on this page, then confirm scope on our pricing page.

How much does a Duyuz website cost?

Published dual prices show campaign floors next to standard list rates. Launch starts at €590 (standard €890); typical Business/Growth sites are from From €990 (standard From €1,690). Redesigns start at From €890 (standard From €1,490). Exact scope is confirmed in writing — see our pricing page.

Does Duyuz work remotely or only in one city?

Duyuz is remote-first across Europe. City pages (for example Copenhagen or Berlin) support this hub with local context; they do not replace this definitive Web Design guide. Delivery, kickoff and reviews run online.

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