Tap targets and speed first
On mobile, slow pages and tiny buttons kill conversion. Prioritise load speed, readable type and large tap areas for call and book actions.
Mobile UX essentials for clinics, trades, salons and local service companies that need calls and bookings.
On mobile, slow pages and tiny buttons kill conversion. Prioritise load speed, readable type and large tap areas for call and book actions.
Sticky call/book buttons can help local services — if they do not cover content. Keep phone numbers clickable and forms short.
Ask only for what you need to qualify the lead. Long mobile forms get abandoned. Offer optional fields after the essentials.
Check iOS and Android, portrait mode, and thumb reach. Review how the menu, mega links and cookie bar behave on small screens.
A practical homepage structure for service businesses: clarity, trust, proof and one primary call to action.
Practical GBP setup: categories, services, photos, posts, reviews and NAP consistency.
Signals that your business is ready for an AI receptionist — and when humans should stay first.