Get categories and services right
Primary category should match the core offer. Add services customers actually search for. Avoid keyword stuffing in the business name.
Duyuz
Google Business Profile optimisation basics
Practical GBP setup: categories, services, photos, posts, reviews and NAP consistency.
Keep NAP consistent
Name, address and phone should match the website footer and citations. Inconsistencies confuse Maps ranking signals.
Use photos and posts
Fresh photos and regular posts signal an active business. Show real premises, team and work — not stock-only galleries.
Build a review system
Ask happy customers for reviews with a simple process. Respond to reviews professionally. Reviews influence both ranking and conversion.
Related guides
Local SEO vs broader search visibility
When to prioritise Maps and local pack results versus broader organic rankings for service growth.
Technical SEO foundations for new websites
Indexation, speed, canonicals, sitemap, structured data and redirect basics for a clean launch.
Why website care matters after launch
Hosting, updates, monitoring and iteration — what happens after go-live if you want the site to keep performing.