Architecture / studioLondon architecture studio
Briefs moved from Instagram DMs to a structured site form with CRM routing.
Architecture / studioServices: Custom Development · SEO · CRM
Client site: Private / under NDA
Challenge
Problem & previous situation
Problem
An impressive portfolio was trapped in a slow, hard-to-navigate site that behaved like a PDF gallery.
Previous situation
Heavy image pages without IA, no brief form, and enquiries scattered across email and social with no CRM ownership.
Approach
Work done
Editorial portfolio rebuild, SEO-ready project pages, single brief form, and CRM routing so partners see context before the call.
Stack
Technology
- Custom portfolio site✓
- Structured project pages✓
- Technical SEO foundations✓
- CRM enquiry routing✓
- GA4✓
Results
Before → after
Qualified project briefs increasingly arrived through the site form instead of fragmented Instagram DMs. Partners could see project type, budget band and catchment before the first call. Organic discovery of selected project pages improved after SEO structure.
Results from this engagement.
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