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London architecture studio

Briefs moved from Instagram DMs to a structured site form with CRM routing.

Illustrative website concept for this sector — not a live named-client UI screenshot.

Illustrative architecture studio portfolio concept for London — project grid and brief formProject visual
Client

London architecture studio

Private / under NDA

Sector: Architecture / studioLocation: London, United KingdomTimeframe: Portfolio rebuild and CRM routing over a multi-week engagement
Problem

What was broken

An impressive portfolio was trapped in a slow, hard-to-navigate site that behaved like a PDF gallery.

Before Duyuz: Heavy image pages without IA, no brief form, and enquiries scattered across email and social with no CRM ownership.

Solution

What we changed

Rebuild the portfolio as an editorial site with project pages, one brief form, and CRM routing before the first call.

Work done

How it was delivered

Editorial portfolio rebuild, SEO-ready project pages, single brief form, and CRM routing so partners see context before the call.

Services used

  • Custom Development
  • SEO
  • CRM
Technology
  • Custom portfolio site
  • Structured project pages
  • Technical SEO foundations
  • CRM enquiry routing
  • GA4
Results

Qualified project briefs increasingly arrived through the site form instead of fragmented Instagram DMs. Partners could see project type, budget band and catchment before the first call. Organic discovery of selected project pages improved after SEO structure.

Verified metrics available on request

Results shown in our case studies are based on verified project data. Outcomes vary with competition, review velocity and content readiness.

Site URL

Live site

Private / under NDA

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