Specialty retail / ecommerceAmsterdam specialty retail
Stronger mobile checkout and after-hours enquiries captured by AI receptionist.
Specialty retail / ecommerceServices: Shopify · Conversion Optimization · AI Receptionist
Client site: Private / under NDA
Challenge
Problem & previous situation
Problem
A dated storefront buried stock status, took too many steps to pay on mobile, and left evening shoppers with unanswered phone messages.
Previous situation
Legacy theme, inconsistent product templates, Instagram DMs as the default “is this available?” channel, and no after-hours capture.
Approach
Work done
Shopify Business rebuild with collection clarity, conversion tracking, stock honesty on product pages, plus an AI receptionist for common product and delivery questions outside opening hours.
Stack
Technology
- Shopify✓
- GA4 + ecommerce events✓
- Conversion tracking✓
- AI receptionist widget✓
- Email / inbox handoff✓
Results
Before → after
Mobile checkout friction dropped after a one-page payment path and clearer stock messaging. After 18:00 product questions that previously hit voicemail were briefed by an AI receptionist into the inbox. Repeat orders and evening leads both improved within the first quarter.
Results from this engagement.
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