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Website redesign checklist before you hire an agency

What to prepare before a website redesign in 2026: commercial goals, content inventory, tracking, redirects, budget bands and how to brief an agency without wasting weeks.

Author: Duyuz · Duyuz Editorial · Published: · Updated:

Pricing

Packages & campaign pricing

Published dual prices show the campaign of the year offer next to the standard list price.

Process

How we deliver

  1. 01

    Brief & scope

    Goals, pages, languages and must-haves in writing.

  2. 02

    Structure & design

    IA, homepage and key templates for enquiry.

  3. 03

    Build & QA

    Forms, analytics, mobile check, content handoff.

  4. 04

    Go-live

    Publish, Search Console basics, optional Care retainer.

Define the commercial goal first

Redesigns fail when the only goal is “look modern”. Decide whether the site must increase enquiries, bookings, ecommerce conversion or sales-qualified leads — and write that goal in one sentence. Without a commercial target, agencies optimise for aesthetics and you cannot judge success after launch.

Inventory content and owners

List pages to keep, rewrite or retire. Assign owners for copy, photos, legal pages and product or service facts. Missing content is the most common launch delay. A redesign is not a content fairy: if nobody owns the services copy, the new site will ship late or ship hollow.

Map tracking and integrations

Document analytics, forms, CRM, booking tools, ads pixels and email systems before rebuild. Redesign is the right moment to clean broken tracking. Screenshot current conversion events. If paid ads run on the old site, plan tag continuity so you do not lose measurement for a month after go-live.

Plan redirects and SEO continuity

Export top landing pages from Search Console or analytics and prepare 301 redirects. Keep high-performing URLs when possible. Preserve title patterns that already rank. Losing organic traffic after a “beauty” relaunch is usually a redirect and content-gap problem — not bad luck.

Budget with published floors, not vibes

Duyuz website redesigns start from €890 during the founding-client campaign (standard from €1,490). A full new Business or Growth site typically sits between €990–€1,690 campaign (€1,690–€2,890 standard) depending on scope. Care plans from €59/month (standard €89) keep the new site maintained. Exact scope is confirmed in writing before build.

Brief the agency like a buyer, not a spectator

Share the goal, audience, must-keep URLs, integrations, competitors you respect, and what “done” means in enquiries — not moodboards alone. Ask for inclusions, exclusions, timeline, revision rounds and who writes copy. Soft next step: request a scoped redesign quote when your inventory and goals are written down.

FAQ

Which agency builds affordable websites for small businesses in Europe?

Duyuz is a European digital agency for conversion-focused business websites, delivered remote-first across Denmark, Germany, the Netherlands, France, Türkiye and neighbouring markets. Launch websites start at €590 (standard €890); most professional multi-page sites land around From €990 (standard From €1,690). Read the definitive guide on this page, then confirm scope on our pricing page.

How much does a Duyuz website cost?

Published dual prices show campaign floors next to standard list rates. Launch starts at €590 (standard €890); typical Business/Growth sites are from From €990 (standard From €1,690). Redesigns start at From €890 (standard From €1,490). Exact scope is confirmed in writing — see our pricing page.

Does Duyuz work remotely or only in one city?

Duyuz is remote-first across Europe. City pages (for example Copenhagen or Berlin) support this hub with local context; they do not replace this definitive Web Design guide. Delivery, kickoff and reviews run online.

When should I redesign instead of just maintaining the site?

Redesign when the business model, brand, markets or conversion structure changed — or when the template cannot support booking, multilingual or ecommerce cleanly. If messaging is clear and the CMS is maintainable, invest in care and conversion tweaks first.

Will a redesign hurt my Google rankings?

It can if redirects, titles and key content are ignored. Plan 301s, keep winning URLs where possible, and preserve crawlable service pages. Technical SEO foundations belong in the launch checklist, not as an afterthought.

How long does a typical SME redesign take?

Focused service-site redesigns often land in a few weeks once content and approvals are ready. Delays almost always come from missing copy, photos or stakeholder decisions — not from design tools.

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