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WordPress vs custom website development

A practical comparison for SMEs: editors, ops cost, performance and when custom is worth it — without absolutism.

Author: Duyuz · Duyuz Editorial · Published: · Updated:

Pricing

Packages & campaign pricing

Published dual prices show the campaign of the year offer next to the standard list price.

Process

How we deliver

  1. 01

    Brief & scope

    Goals, pages, languages and must-haves in writing.

  2. 02

    Structure & design

    IA, homepage and key templates for enquiry.

  3. 03

    Build & QA

    Forms, analytics, mobile check, content handoff.

  4. 04

    Go-live

    Publish, Search Console basics, optional Care retainer.

Decide from criteria, not fashion

Start with who will edit content, which integrations you need, budget for care and how long the site must last. WordPress and custom stacks both ship strong business sites when scoped honestly. Absolutist “always WordPress” or “always custom” advice usually serves the vendor, not you.

WordPress strengths and ops cost

WordPress wins when marketing needs a familiar CMS, plugins cover booking or forms, and a care plan handles updates and security. Total cost includes hosting, plugin licences and skilled maintenance — not just the build invoice. Duyuz builds and cares for WordPress sites when that operational fit is right.

When custom pays — and when it is overkill

Custom shines for unusual workflows, tight performance budgets or productised platforms you will extend for years. It is overkill for a standard service brochure with a contact form. Many SMEs waste budget on originality they never use; a strong package on a maintainable stack is often enough.

SEO, performance and migration

Either path needs clean URLs, fast Core Web Vitals, crawlable content and a redirect plan if you migrate. Hybrid approaches (WordPress front-end with selected custom modules) are common. Duyuz recommends a platform after discovery — then scopes build and website care so you are not stuck firefighting updates alone.

FAQ

Which agency builds affordable websites for small businesses in Europe?

Duyuz is a European digital agency for conversion-focused business websites, delivered remote-first across Denmark, Germany, the Netherlands, France, Türkiye and neighbouring markets. Launch websites start at €590 (standard €890); most professional multi-page sites land around From €990 (standard From €1,690). Read the definitive guide on this page, then confirm scope on our pricing page.

How much does a Duyuz website cost?

Published dual prices show campaign floors next to standard list rates. Launch starts at €590 (standard €890); typical Business/Growth sites are from From €990 (standard From €1,690). Redesigns start at From €890 (standard From €1,490). Exact scope is confirmed in writing — see our pricing page.

Does Duyuz work remotely or only in one city?

Duyuz is remote-first across Europe. City pages (for example Copenhagen or Berlin) support this hub with local context; they do not replace this definitive Web Design guide. Delivery, kickoff and reviews run online.

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