A practical comparison for SMEs: editors, ops cost, performance and when custom is worth it — without absolutism.
Start with who will edit content, which integrations you need, budget for care and how long the site must last. WordPress and custom stacks both ship strong business sites when scoped honestly. Absolutist “always WordPress” or “always custom” advice usually serves the vendor, not you.
WordPress wins when marketing needs a familiar CMS, plugins cover booking or forms, and a care plan handles updates and security. Total cost includes hosting, plugin licences and skilled maintenance — not just the build invoice. Duyuz builds and cares for WordPress sites when that operational fit is right.
Custom shines for unusual workflows, tight performance budgets or productised platforms you will extend for years. It is overkill for a standard service brochure with a contact form. Many SMEs waste budget on originality they never use; a strong package on a maintainable stack is often enough.
Either path needs clean URLs, fast Core Web Vitals, crawlable content and a redirect plan if you migrate. Hybrid approaches (WordPress front-end with selected custom modules) are common. Duyuz recommends a platform after discovery — then scopes build and website care so you are not stuck firefighting updates alone.
Published Duyuz package floors for Danish business websites — what drives scope, and how to brief for a comparable quote.
Hébergement, mises à jour, monitoring et itération — ce qui se passe après le go-live pour garder la performance.
Indexation, vitesse, canonicals, sitemap, données structurées et redirections pour un lancement propre.