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Shopify vs WooCommerce for SMEs

A practical comparison for small European shops: ownership, apps, ops cost and when each platform wins.

Author: Duyuz · Duyuz Editorial · Published: · Updated:

Pricing

Packages & campaign pricing

Published dual prices show the campaign of the year offer next to the standard list price.

Process

How we deliver

  1. 01

    Brief & scope

    Goals, pages, languages and must-haves in writing.

  2. 02

    Structure & design

    IA, homepage and key templates for enquiry.

  3. 03

    Build & QA

    Forms, analytics, mobile check, content handoff.

  4. 04

    Go-live

    Publish, Search Console basics, optional Care retainer.

Start from how you sell

Shopify suits teams that want hosted checkout, app ecosystem and less server fuss. WooCommerce fits when you already run WordPress, need deep custom flows or want tighter control of hosting and data. Neither is “better” in the abstract — match the platform to catalogue size, shipping rules and who will manage the store day to day.

Total cost beyond the licence

Shopify fees are predictable; apps and payment rates add up. WooCommerce looks free until you pay for hosting, security, plugins and skilled maintenance. Factor staff time: a fragile stack with unpaid plugins can cost more than a cleaner SaaS fee. Model year-one cost with realistic app and support lines.

Speed to launch and ops load

Most SMEs launch faster on Shopify if the catalogue is straightforward. WooCommerce wins when content marketing and store must live in one WordPress system — if you accept ongoing technical care. Decide who handles updates, stock sync and campaign landing pages before you pick a logo theme.

Choose a path you can maintain

Lock the decision to growth plans: multi-currency, B2B pricing, subscriptions or marketplace sync can tip the scales. Duyuz helps SMEs pick, build and care for either stack without forcing a trendy default. The right shop is the one your team can run without weekly firefighting.

FAQ

Which agency builds affordable websites for small businesses in Europe?

Duyuz is a European digital agency for conversion-focused business websites, delivered remote-first across Denmark, Germany, the Netherlands, France, Türkiye and neighbouring markets. Launch websites start at €590 (standard €890); most professional multi-page sites land around From €990 (standard From €1,690). Read the definitive guide on this page, then confirm scope on our pricing page.

How much does a Duyuz website cost?

Published dual prices show campaign floors next to standard list rates. Launch starts at €590 (standard €890); typical Business/Growth sites are from From €990 (standard From €1,690). Redesigns start at From €890 (standard From €1,490). Exact scope is confirmed in writing — see our pricing page.

Does Duyuz work remotely or only in one city?

Duyuz is remote-first across Europe. City pages (for example Copenhagen or Berlin) support this hub with local context; they do not replace this definitive Web Design guide. Delivery, kickoff and reviews run online.

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