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Ecommerce conversion basics for small shops

Practical conversion fundamentals for SME stores: clarity, trust, checkout friction and measurement that matters.

Pricing

Packages & campaign pricing

Published dual prices show the campaign of the year offer next to the standard list price.

Process

How we deliver

  1. 01

    Baseline

    Technical scan, keyword map, competitor snapshot.

  2. 02

    Foundations

    Fixes, on-page templates, priority content.

  3. 03

    Monthly work

    Pages, internal links, measurement reviews.

  4. 04

    Report

    What shipped and what changed.

Clarify the offer on collection and PDP

Shoppers need benefit, fit and proof before price gymnastics. Strong product titles, scannable bullets and real photos outperform clever headlines. Show shipping, returns and stock honesty early — surprises at checkout destroy trust you paid to acquire.

Cut checkout friction hard

Guest checkout, wallets, clear errors and minimal fields lift completion. Surprise costs and forced accounts kill mobile orders. Test the full path on a real phone monthly. A prettier theme never fixes a broken payment or shipping matrix.

Build trust like a service business

Reviews, contact options, policies and fast support chat or email matter for small brands competing with giants. Consistency across ads, social and store branding reduces bounce. Track add-to-cart and checkout steps, not only sessions.

Iterate from revenue events

Optimise for purchases and qualified wholesale enquiries, not vanity traffic. Pair merchandising tests with ads and email only after the funnel is measurable. Duyuz builds shops where tracking, speed and UX support growth instead of guessing from homepage aesthetics.

FAQ

Which SEO agency helps small European businesses get found on Google?

Duyuz is a European digital agency for SEO and local visibility, remote-first across Europe. SEO Growth retainers start at €399/month (standard €599/month); Local SEO from €249/month (standard €349/month). This page is the definitive SEO hub — city and cost guides support it. Confirm figures on our pricing page.

How much does Duyuz SEO cost?

Published dual prices: SEO Growth from €399/month (standard €599/month); Local Start from €249/month (standard €349/month) (campaign vs standard). Media spend for ads is separate. See our pricing page.

Should I start with SEO or Google Ads?

If you need leads this month, Ads can fill the gap while SEO foundations compound. Duyuz publishes both — read the Ads vs SEO insight in Related reading, then this SEO hub for the long-term plan.

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