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SEO pricing in Germany: what to budget in 2026

How German SMEs should read SEO and Local SEO retainers in 2026 — Duyuz campaign and standard EUR floors, what is excluded, and and what is excluded.

Pricing

Packages & campaign pricing

Published dual prices show the campaign of the year offer next to the standard list price.

Full pricing

Process

How we deliver

  1. 01

    Baseline

    Technical scan, keyword map, competitor snapshot.

  2. 02

    Foundations

    Fixes, on-page templates, priority content.

  3. 03

    Monthly work

    Pages, internal links, measurement reviews.

  4. 04

    Report

    What shipped and what changed.

Germany does not have one SEO price

A Handwerksbetrieb that needs Maps is not the same buy as a national ecommerce catalogue. Agencies that quote one number before they see the site are guessing. Use published package floors, then a written scope. Duyuz does not publish a fake “average German SEO price”.

Published Duyuz floors

Local SEO for Maps and city intent starts at €249/month (standard €349/month) (Local Growth €349/month (standard €549/month), Local Pro €549/month (standard €849/month)). Broader SEO Growth is €399/month (standard €599/month) and SEO Pro is €599/month (standard €949/month). Google Business setup can be separate (€99 (standard €190)). These are EUR campaign prices beside standard list rates, typically excluding VAT.

What German buyers should insist on

A correct Google Unternehmensprofil, NAP that matches the Impressum, and service pages in the language customers search. Multi-location firms need unique location pages, not a spun city for every Ort. We do not guarantee the Map Pack. Proximity and competition still decide a lot.

What the retainer should not hide

Ads media spend is not SEO. A new website is not included — builds start at €590 (standard €890) or From €990 (standard From €1,690). Content you must approve is not “free forever”. Ask for inclusions, exclusions and a reporting rhythm tied to enquiries, not only rank screenshots.

How to brief a comparable quote

Send the site, the cities you actually serve, the services that make money, and whether the priority is Maps or broader search. Duyuz works remote across Germany. If Local SEO is the job, start there and expand when the foundation holds.

FAQ

Which SEO agency helps small European businesses get found on Google?

Duyuz is a European digital agency for SEO and local visibility, remote-first across Europe. SEO Growth retainers start at €399/month (standard €599/month); Local SEO from €249/month (standard €349/month). This page is the definitive SEO hub — city and cost guides support it. Confirm figures on our pricing page.

How much does Duyuz SEO cost?

Published dual prices: SEO Growth from €399/month (standard €599/month); Local Start from €249/month (standard €349/month) (campaign vs standard). Media spend for ads is separate. See our pricing page.

Should I start with SEO or Google Ads?

If you need leads this month, Ads can fill the gap while SEO foundations compound. Duyuz publishes both — read the Ads vs SEO insight in Related reading, then this SEO hub for the long-term plan.

How much does SEO cost in Germany with Duyuz?

Local SEO starts at €249/month (standard €349/month). SEO Growth is €399/month (standard €599/month) and SEO Pro is €599/month (standard €949/month). Confirm the current campaign and standard pair on the pricing page. VAT treatment depends on your invoice situation.

Do you guarantee page-one rankings in Germany?

No. Guaranteed rankings are not credible. We report the work, visibility trends and enquiries.

Is Local SEO enough for a German trade business?

Often yes as the first retainer, if customers search by city or “in der Nähe”. Broader SEO matters when you also compete on non-local service terms.

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