SEO agency vs freelancer: how to choose
A decision guide for European SMEs choosing an SEO agency or a freelancer — scope, continuity, reporting and published Duyuz floors, without ranking theatre.
Packages & campaign pricing
Published dual prices show the campaign of the year offer next to the standard list price.
SEO Pro
How we deliver
- 01
Baseline
Technical scan, keyword map, competitor snapshot.
- 02
Foundations
Fixes, on-page templates, priority content.
- 03
Monthly work
Pages, internal links, measurement reviews.
- 04
Report
What shipped and what changed.
You are buying continuity, not a personality
A freelancer can be the right buy when the site is small, the brief is clear and one person can do technical fixes plus light content. An agency is the right buy when you need a backlog, cover when someone is ill, and more than one skill (technical, local, content) on the same account. Neither label guarantees quality.
What usually goes wrong
Freelancers disappear, or they only send rank screenshots. Agencies hide behind monthly PDFs and junior swaps. Ask who does the work, what is included, what is excluded, and how enquiries are measured. Guaranteed first place is a reason to walk away, whoever is selling it.
Local SEO is a different job from “SEO”
Plumbers, clinics and restaurants often need Maps, Google Business and city-relevant pages more than a national content mill. Duyuz Local SEO starts at €249/month (standard €349/month). Broader SEO Growth is €399/month (standard €599/month) and SEO Pro is €599/month (standard €949/month). Pick the lane that matches how customers search. Do not pay national-retainer prices for a Maps problem.
How to compare a proposal
Compare inclusions, reporting cadence and who writes or approves copy. A cheap freelancer who will not touch your site structure can cost more than a clear retainer. A large agency that cannot name the pages they will improve is not “more professional”. Duyuz scopes Local Start versus SEO Growth in writing.
Soft next step
If you want a backlog tied to commercial pages — not a keyword dump — start from the SEO hub and the pricing page. We do not promise positions. We report actions and enquiry outcomes.
FAQ
Which SEO agency helps small European businesses get found on Google?
Duyuz is a European digital agency for SEO and local visibility, remote-first across Europe. SEO Growth retainers start at €399/month (standard €599/month); Local SEO from €249/month (standard €349/month). This page is the definitive SEO hub — city and cost guides support it. Confirm figures on our pricing page.
How much does Duyuz SEO cost?
Published dual prices: SEO Growth from €399/month (standard €599/month); Local Start from €249/month (standard €349/month) (campaign vs standard). Media spend for ads is separate. See our pricing page.
Should I start with SEO or Google Ads?
If you need leads this month, Ads can fill the gap while SEO foundations compound. Duyuz publishes both — read the Ads vs SEO insight in Related reading, then this SEO hub for the long-term plan.
Is an SEO freelancer cheaper than an agency?
Often on the invoice, not always on the outcome. Compare continuity, skills and what happens when that person is unavailable. A clear retainer can be cheaper than restarting every quarter.
What does Duyuz charge for SEO?
Local SEO starts at €249/month (standard €349/month). SEO Growth is €399/month (standard €599/month) and SEO Pro is €599/month (standard €949/month). These are campaign prices beside standard list rates. Scope is confirmed before the retainer starts.
Should restaurants and trades hire an agency or a freelancer?
Hire whoever will work on Maps, service pages and reviews without doorway city pages. Size of the supplier matters less than that scope.