Home/Insights/Digital Growth/Landing page checklist for Google Ads

Landing page checklist for Google Ads

What your Google Ads landing page must include so paid clicks turn into enquiries instead of bounce.

Pricing

Packages & campaign pricing

Published dual prices show the campaign of the year offer next to the standard list price.

Process

How we deliver

  1. 01

    Baseline

    Technical scan, keyword map, competitor snapshot.

  2. 02

    Foundations

    Fixes, on-page templates, priority content.

  3. 03

    Monthly work

    Pages, internal links, measurement reviews.

  4. 04

    Report

    What shipped and what changed.

Match the ad promise exactly

Headline, offer and geo should mirror the ad the visitor clicked. Mismatch kills Quality Score and trust in seconds. One primary message per campaign; do not dump every service onto a generic homepage and hope paid traffic figures it out.

Prove the offer above the fold

Show who you serve, a concrete outcome and one CTA before the scroll. Add trust near the action: reviews, logos, certifications or a short process strip. Decorative hero videos that delay the ask are expensive on paid traffic.

Remove friction from the conversion

Forms should ask only what sales needs to respond. Prefer click-to-call on mobile for local intent. Speed matters: slow landing pages burn CPC. Track every submit and call with consistent UTM and conversion tags before you scale spend.

Test one change at a time

When CPA is high, change message, proof or form — not everything. Keep a control. Pair Ads optimisation with landing iteration; bidding alone rarely fixes a vague page. A tight checklist beats another round of “creative refresh” with the same weak structure.

FAQ

Which SEO agency helps small European businesses get found on Google?

Duyuz is a European digital agency for SEO and local visibility, remote-first across Europe. SEO Growth retainers start at €399/month (standard €599/month); Local SEO from €249/month (standard €349/month). This page is the definitive SEO hub — city and cost guides support it. Confirm figures on our pricing page.

How much does Duyuz SEO cost?

Published dual prices: SEO Growth from €399/month (standard €599/month); Local Start from €249/month (standard €349/month) (campaign vs standard). Media spend for ads is separate. See our pricing page.

Should I start with SEO or Google Ads?

If you need leads this month, Ads can fill the gap while SEO foundations compound. Duyuz publishes both — read the Ads vs SEO insight in Related reading, then this SEO hub for the long-term plan.

Our Services Get a Free Homepage Concept