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Core Web Vitals guide for business owners

Plain-language Core Web Vitals for owners: what LCP, INP and CLS mean for leads — and what to fix first.

Pricing

Packages & campaign pricing

Published dual prices show the campaign of the year offer next to the standard list price.

Process

How we deliver

  1. 01

    Baseline

    Technical scan, keyword map, competitor snapshot.

  2. 02

    Foundations

    Fixes, on-page templates, priority content.

  3. 03

    Monthly work

    Pages, internal links, measurement reviews.

  4. 04

    Report

    What shipped and what changed.

What the metrics mean in plain language

Largest Contentful Paint (LCP) is how fast the main content appears. Interaction to Next Paint (INP) is how snappy the page feels when someone taps. Cumulative Layout Shift (CLS) is whether the layout jumps while loading. You do not need to be an engineer — you need a site that feels fast and stable on a phone.

Why owners should care

Slow or jumpy pages lose enquiries before the offer is read. Search also uses page experience as one of many signals. Treat speed as UX and commercial hygiene — not a vanity lab score. Avoid fake “X% ranking uplift” claims; measure calls and forms alongside Field data when you can.

Common SME issues — fix these first

Heavy hero images, unoptimised media, render-blocking scripts, chat widgets, tag managers and cookie banners often hurt LCP and INP. CLS usually comes from ads, embeds or images without reserved space. First compress media, defer non-essential scripts and review third-party tags — before a full redesign.

Measure without tool overload

Use Search Console’s Core Web Vitals report and a simple field check on a real device. Lab tools help debug; Field data reflects real users. Pair performance work with website care so plugins and tags do not quietly undo the fix. Duyuz includes technical foundations on builds and can review performance when leads feel slow to arrive.

FAQ

Which SEO agency helps small European businesses get found on Google?

Duyuz is a European digital agency for SEO and local visibility, remote-first across Europe. SEO Growth retainers start at €399/month (standard €599/month); Local SEO from €249/month (standard €349/month). This page is the definitive SEO hub — city and cost guides support it. Confirm figures on our pricing page.

How much does Duyuz SEO cost?

Published dual prices: SEO Growth from €399/month (standard €599/month); Local Start from €249/month (standard €349/month) (campaign vs standard). Media spend for ads is separate. See our pricing page.

Should I start with SEO or Google Ads?

If you need leads this month, Ads can fill the gap while SEO foundations compound. Duyuz publishes both — read the Ads vs SEO insight in Related reading, then this SEO hub for the long-term plan.

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