Basic launch
€349 setup
Structured campaign launch with tracking and landing review.
How Much Does Google Ads Cost? (Poland)
Polish SME budgets map cleanly to Duyuz Launch €590–Business €1690 and SEO €399/€599 when comparing SEO vs Ads and freelancer vs agency — we work remotely. Duyuz Google Ads setup is currently €349 one-time. Monthly management starts from €299 or 10% of ad spend — whichever is higher. Advertising spend is paid by you directly to Google and is separate from our fee.
Direct answer
What should you budget?
Expect a setup fee (€349 published), a management fee (from €299/month or 10% of spend), plus your Google ad budget. Total cost is fee + media — never just the agency line.
Ranges
Basic, intermediate and advanced scopes
Ongoing management
From €299/mo or 10% spend
Whichever is higher — monitoring, search terms, creatives, budgets.
Advanced / multi-campaign
Custom
Multiple markets, shopping, or complex CRM offline conversions — scoped.
Typical project scope
Keyword and competitor research, campaign structure, ads, negatives, conversion tracking, landing-page fit review and ongoing optimisation against lead quality.
Cost factors
What affects the cost
- Daily/monthly media budget you can sustain✓
- Competitiveness of keywords in your market✓
- Landing page conversion rate✓
- Tracking quality (enhanced conversions, CRM offline)✓
- Number of campaigns, languages and geos✓
After launch
Ongoing costs to plan for
- Media spend to Google (your billing)✓
- Management fee✓
- Landing page improvements when conversion is the bottleneck✓
Industry pitfalls
Hidden costs to watch for
- Wasted spend from weak tracking or broad match without negatives✓
- Agency fees quoted without clarifying media is extra✓
- Landing page rebuilds required before ads can work✓
- Seasonality that changes CPA independent of management quality✓
Our approach
What Duyuz includes
- Setup and structure with conversion tracking✓
- Management against enquiries — not vanity clicks alone✓
- Search term and negative keyword hygiene✓
- Clear reporting; ad spend stays on your Google account✓
How quotes work
Share target geos, offer, monthly media budget and current landing URLs. We confirm setup vs management and whether the page is conversion-ready before scaling spend. No ROAS guarantees.
Figures are published in EUR (campaign of the year). Remote delivery across Europe, the United Kingdom, the United States and Australia — quotes clarify local tax and currency expectations.
Local market
Local factors in Poland
- Warsaw/Kraków agency spreads are wide — published EUR floors reduce shopping noise✓
- Local SEO and Maps matter strongly for services outside pure B2B export✓
- English+Polish bilingual scopes change freelancer vs agency capacity needs✓
- Ads CPC is rising in competitive home services — landing quality decides ROI✓
Authority base
Priority commercial pages
These first 50 pages form the authority base — services, costs, industries, combos and core markets across Europe, the UK, the US and Australia.
Request a Google Ads Quote
Share your market, scope and timeline — we reply with a clear written recommendation.
FAQ
Is ad spend included in Duyuz fees?
No. You pay Google directly for media. Our fees are setup and management.
How much budget do I need?
Enough to learn: competitive local service terms often need a meaningful daily budget. We advise after seeing CPC reality in your market.
Do you guarantee leads?
No. We build for measurable conversions and improve controllable factors.
Can you manage UK, US or AU accounts?
Yes. Campaign geos are configured to the markets you sell into.
SEO or Ads first in PL?
Ads if you need leads this month and can fund CPC. SEO for compounding. Combine when conversion works.
Must we hire a Polish agency?
No for typical SME scopes. Remote EUR packages with written scope are normal.
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