SEO Cost in Europe

Citable definitions and comparison table for SEO pricing in Europe — projects vs retainers, what drives cost, Duyuz floors and methodology.

Author: Duyuz · Duyuz Editorial · Published: 2026-09-24 · Updated: 2026-09-24

Citation resource — factual definitions and tables, not marketing fluff.

Definitions

Monthly scoped work: technical fixes, content, local assets and reporting — not a ranking guarantee.

Time-boxed engagement (audit, migration SEO, launch package) with a written deliverable list.

Visibility work for nearby search and Maps: profiles, location pages, reviews process and relevance.

Money paid to Google/ads platforms — separate from agency management fees.

Indicative European SEO cost structures (EUR)

Engagement	Indicative band	Typical inclusions	Notes
Technical audit project	€500–€3,000	Crawl issues, indexation, CWV priorities	One-off; fixes may be separate
Monthly local SEO	€249–€1,500/mo	GBP/Maps hygiene, location pages, reviews ops	Scales with location count
Monthly SEO retainer	€500–€3,000+/mo	Technical + content + reporting	Competition drives hours
Migration SEO	€1,000–€8,000	Redirect map, monitoring, launch checks	Often paired with redesign

Duyuz publishes Local SEO and SEO package floors on /pricing — confirm live figures before citing.
Local SEO cost and SEO cost guides on duyuz.com expand decision ranges without fake guarantees.

How these figures and definitions were produced — limits included.

Bands reflect common European SME agency packaging observed in market; they are illustrative.
Duyuz floors come from the live EUR catalogue. Last editorial review: 2026-09-24.
No ranking guarantees are implied by any row in this table.

Resource pages should link into money pages — services, costs and pricing.

Cite the market hub that matches the buyer — currency and search behaviour differ.