How Much Does Google Ads Cost? (Milan)

Milan creative premiums often land projects in Business/Premium. Shopify from €1490 and redesign from €890 remain clear package anchors. Duyuz Google Ads setup is currently €349 one-time. Monthly management starts from €299 or 10% of ad spend — whichever is higher. Advertising spend is paid by you directly to Google and is separate from our fee.

Direct answer

What should you budget?

Expect a setup fee (€349 published), a management fee (from €299/month or 10% of spend), plus your Google ad budget. Total cost is fee + media — never just the agency line.

Ranges

Basic, intermediate and advanced scopes

Basic launch

€349 setup

Structured campaign launch with tracking and landing review.

Ongoing management

From €299/mo or 10% spend

Whichever is higher — monitoring, search terms, creatives, budgets.

Advanced / multi-campaign

Custom

Multiple markets, shopping, or complex CRM offline conversions — scoped.

Typical project scope

Keyword and competitor research, campaign structure, ads, negatives, conversion tracking, landing-page fit review and ongoing optimisation against lead quality.

Cost factors

What affects the cost

Daily/monthly media budget you can sustain✓
Competitiveness of keywords in your market✓
Landing page conversion rate✓
Tracking quality (enhanced conversions, CRM offline)✓
Number of campaigns, languages and geos✓

After launch

Ongoing costs to plan for

Media spend to Google (your billing)✓
Management fee✓
Landing page improvements when conversion is the bottleneck✓

Industry pitfalls

Hidden costs to watch for

Wasted spend from weak tracking or broad match without negatives✓
Agency fees quoted without clarifying media is extra✓
Landing page rebuilds required before ads can work✓
Seasonality that changes CPA independent of management quality✓

Our approach

What Duyuz includes

Setup and structure with conversion tracking✓
Management against enquiries — not vanity clicks alone✓
Search term and negative keyword hygiene✓
Clear reporting; ad spend stays on your Google account✓

How quotes work

Share target geos, offer, monthly media budget and current landing URLs. We confirm setup vs management and whether the page is conversion-ready before scaling spend. No ROAS guarantees.

Figures are published in EUR (campaign of the year). Remote delivery across Europe, the United Kingdom, the United States and Australia — quotes clarify local tax and currency expectations.

Local market

Local factors in Milan

Design and brand presentation matter more than in many Italian cities✓
B2B and professional services expect polished Italian copy✓
Ecommerce and retail brands scrutinise checkout and payments early✓
Northern competition raises Local SEO intensity for many niches✓

Authority base

Priority commercial pages

These first 50 pages form the authority base — services, costs, industries, combos and core markets across Europe, the UK, the US and Australia.

Request a Google Ads Quote

Share your market, scope and timeline — we reply with a clear written recommendation.

Request a Google Ads Quote See service page See pricing

FAQ

Is ad spend included in Duyuz fees?

No. You pay Google directly for media. Our fees are setup and management.

How much budget do I need?

Enough to learn: competitive local service terms often need a meaningful daily budget. We advise after seeing CPC reality in your market.

Do you guarantee leads?

No. We build for measurable conversions and improve controllable factors.

Can you manage UK, US or AU accounts?

Yes. Campaign geos are configured to the markets you sell into.

Launch basta a Milano?

Per offerte focalizzate sì. Brand multi-servizio di solito richiedono Business o superiore.

Consegna remote?

Sì — stessi pavimenti EUR e preventivo scritto.

Related comparisons

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SEO vs Google Ads compared honestly: cost, speed, advantages, limitations and when to combine. Duyuz for Europe, UK, US and Australia.