Home services / plumbingCopenhagen plumbing company
Organic enquiry volume roughly doubled over about four months.
Home services / plumbingServices: Website Redesign · Local SEO · Lead Automation
Client site: Private / under NDA
Challenge
Problem & previous situation
Problem
The company ranked for a few brand searches but lost emergency and renovation intent to competitors with stronger Maps presence and clearer service pages.
Previous situation
An outdated brochure site with a buried contact form, no service-area pages, and a Google Business Profile that still showed old hours and a weak category set.
Approach
Work done
Full website redesign around emergency vs planned work, unique Copenhagen / Greater Copenhagen service pages, Google Business Profile cleanup, and lead routing into a single enquiry inbox with basic tagging.
Stack
Technology
- Conversion-focused business website✓
- Google Business Profile✓
- Google Search Console✓
- GA4✓
- Lead form → inbox automation✓
Results
Before → after
Organic enquiry volume roughly doubled over about four months after the redesign and Local SEO foundations went live. Reception reported clearer job type and catchment on each form submission.
Results from this engagement.
FAQ
About this case
Was this a plumbing company we can name publicly?
No. The client is anonymized under NDA. Details describe sector, market and project shape — not a public brand endorsement.
Do Local SEO results always double?
No. Outcomes depend on competition, review velocity and content readiness. Results depend on competition, review velocity and content readiness.
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