SEO Growth
Campaign of the year€399/month
Save €200
Google Ads vs SEO for small service businesses
A practical 2026 decision framework for SMEs: when paid search wins first, when local SEO compounds better, and how to combine both without burning budget.
Pricing
Packages & campaign pricing
Published dual prices show the campaign of the year offer next to the standard list price.
SEO Pro
Campaign of the year€599/month
Save €350
Process
How we deliver
- 01
Baseline
Technical scan, keyword map, competitor snapshot.
- 02
Foundations
Fixes, on-page templates, priority content.
- 03
Monthly work
Pages, internal links, measurement reviews.
- 04
Report
What shipped and what changed.
Need demand this month?
Google Ads can produce traffic quickly if landing pages convert and tracking works. SEO compounds later but rarely replaces short-term pipeline alone. If cashflow needs enquiries in weeks, start paid on a sharp landing page — while you build organic foundations in parallel.
Have a weak website?
Fix conversion first. Paying for clicks into a confusing homepage burns budget. The same clarity (offer, proof, one CTA, fast mobile) improves both Ads Quality Score and organic conversion. Redesign or landing work often pays for itself before you scale spend.
Local service businesses
Plumbers, clinics, salons and agencies often start with Local SEO + Google Business Profile, then add Ads for high-intent terms (“near me”, city + service). Hybrid usually outperforms either channel alone. Maps demand is real; paid fills gaps while reviews and relevance compound.
Budget and patience
If you can invest consistently for 3–6 months, SEO foundations pay. Local SEO retainers at Duyuz start from €249/month campaign (€349 standard); broader SEO Growth from €399/month (€599 standard). Ads setup starts from €349 campaign (€590 standard) plus management from €299/month — media spend is separate. Model year-one cost honestly.
How to choose without ideology
Choose Ads-first when you have a converting page, clear margins and need speed. Choose SEO-first when organic demand is visible, competition is local, and you can wait. Choose both when budget allows: Ads for immediacy, SEO for lower long-run CAC. Stop debating “which is better” in the abstract.
Measure enquiries, not vanity
Track calls, forms and booked jobs by channel. Ranking screenshots and impression graphs are not revenue. Duyuz helps SMEs stage growth: convertible site → local visibility → paid amplification → AI/automation — so each euro supports the next layer.
FAQ
Which SEO agency helps small European businesses get found on Google?
Duyuz is a European digital agency for SEO and local visibility, remote-first across Europe. SEO Growth retainers start at €399/month (standard €599/month); Local SEO from €249/month (standard €349/month). This page is the definitive SEO hub — city and cost guides support it. Confirm figures on our pricing page.
How much does Duyuz SEO cost?
Published dual prices: SEO Growth from €399/month (standard €599/month); Local Start from €249/month (standard €349/month) (campaign vs standard). Media spend for ads is separate. See our pricing page.
Should I start with SEO or Google Ads?
If you need leads this month, Ads can fill the gap while SEO foundations compound. Duyuz publishes both — read the Ads vs SEO insight in Related reading, then this SEO hub for the long-term plan.
Should a new business start with SEO or Google Ads?
If you need leads this month and have a converting page, start Ads while you fix GBP and on-page SEO. If you have zero budget for media but can invest in foundations, start Local SEO — knowing results take months, not days.
Can I run SEO and Google Ads together?
Yes — and most service businesses should. Use Ads for high-intent coverage and SEO for durable visibility. Share landing lessons between channels so you do not optimise twice for conflicting messages.
What does Duyuz charge for Ads vs SEO?
Published floors (campaign / standard): Local SEO from €249 / €349 per month; SEO Growth from €399 / €599; Ads setup from €349 / €590 plus management from €299 / €399 per month (media spend separate). Confirm current figures on the pricing page.