WordPress
Marketing teams editing many pages, blog/resources hubs, and plugin-driven features you actually need.
WordPress vs Custom Website: Flexibility, Cost and Maintenance (Italy)
Shopify from €1490 and redesign from €890 are clear package anchors against wide Italian agency spreads — especially when converting mental “agenzia Milano” rates. WordPress suits teams that need flexible pages and a familiar CMS. Lightweight custom builds suit focused service sites that prioritise speed and minimal plugin risk. Neither is morally superior — fit beats fashion.
Best use case
When each option fits
Custom / lightweight build
Tight service sites with stable IA where performance and simplicity matter more than CMS flexibility.
Cost & speed
What it costs and how fast it moves
WordPress — Cost
Often similar build floors to Business packages; ongoing care is important (updates/security).
Speed
Fast to extend pages once set up; can slow if overloaded with plugins.
Custom / lightweight build — Cost
Duyuz Launch/Business packages from €590 / €990 campaign for focused sites — maintenance still required, just differently.
Speed
Fast for fixed scopes; slower if you later need a full CMS.
Plugin debt and page-builder bloat are the hidden WordPress costs; rebuilds are the hidden custom cost when editors need a CMS later.
Advantages and limitations
Both sides have trade-offs — we recommend based on fit.
WordPress — Advantages
- Editor familiarity✓
- Huge ecosystem✓
- Good for content-heavy sites✓
Limitations
- Update/security discipline required✓
- Easy to accumulate fragile plugins✓
Custom / lightweight build — Advantages
- Lean performance possible✓
- Fewer moving parts✓
- Clearer security surface when small✓
Limitations
- Less ideal for non-dev editors at scale✓
- Feature creep forces platform rethink✓
When to combine
Using both — deliberately
Use WordPress when editorial velocity is real; use custom when the site is a sharp sales tool with rare edits — or a headless setup when justified (scoped separately).
How to decide
Choose WordPress for content operations. Choose custom for focused conversion sites. Revisit if the team’s editing needs change.
Remote delivery across Europe, the United Kingdom, the United States and Australia. Published floors are in EUR; quotes clarify local tax and currency expectations. No fabricated local offices.
Local decision factors in Italy
- Milan creative premiums push many projects into Business/Premium bands✓
- Agency vs freelancer debates often hinge on brand polish vs delivery speed✓
- Local Maps competition for services and hospitality is intense in tourist corridors✓
- Ecommerce compares (Shopify vs custom) must include payment and logistics reality early✓
Get a stack recommendation
Tell us your market, timeline and constraints — we recommend a mix based on fit for your market and constraints.
FAQ
Is WordPress outdated?
No. Poorly maintained WordPress is the problem — not the platform itself.
Are custom sites always faster?
They can be when kept lean. A bloated custom app is not magically fast.
Can Duyuz do both?
Yes. We pick based on editorial needs and maintenance reality.
What about Webflow or other builders?
Possible when they fit the team. We do not chase tools for their own sake.
Refonte o sito nuovo?
Refonte con redirect se contano ranking e recensioni. Nuovo build se debito CMS/IA rende il recupero più lento.
SEO locale o SEO ampia?
Locale da €249/mese se Maps guida le prenotazioni. SEO da €399/mese per intent nazionale/content.
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