Website redesign
When to redesign versus rebuild, and what a redesign project should include.
A redesign is right when structure, trust and conversion are the bottlenecks — not only aesthetics. Map current URLs, keep SEO equity, and plan redirects before launch.
Scope should cover IA, messaging, enquiry flows, mobile UX and measurement — not a skin over broken funnels.
Related topics
Related commercial pages
Resource pages should link into money pages — services, costs and pricing.