Shopify (hosted SaaS)
Catalogues that fit Shopify’s model, teams that want less server ops, and roadmaps driven by apps + theme work.
Shopify vs Custom Ecommerce: Cost, Speed and Fit (Denmark)
DKK agency quotes can look high next to Duyuz EUR floors (web €590–€1690, SEO €399/€599, redesign from €890). Decision frameworks should convert currency honestly. Shopify wins for most growing brands that need a reliable storefront quickly. Custom commerce wins when unique business logic or deep integrations exceed what apps should carry. WooCommerce sits between for WordPress-centric teams.
Best use case
When each option fits
Custom ecommerce
Unusual pricing rules, heavy ERP coupling, or product experiences that fight Shopify’s grain.
Cost & speed
What it costs and how fast it moves
Shopify (hosted SaaS) — Cost
Duyuz Shopify Starter from €1,490; Business from €2,490 (campaign) plus Shopify subscription, apps and payments.
Speed
Usually faster to a usable checkout.
Custom ecommerce — Cost
Custom builds often from €3,990+ and require ongoing engineering ownership.
Speed
Longer discovery and build; more control later.
Total cost of ownership includes apps, theme debt and ops — not only the build invoice.
Advantages and limitations
Both sides have trade-offs — we recommend based on fit.
Shopify (hosted SaaS) — Advantages
- Mature checkout and app ecosystem✓
- Less hosting burden✓
- Faster iteration for standard retail✓
Limitations
- App sprawl and theme fragility✓
- Platform fees forever✓
- Harder when logic is deeply custom✓
Custom ecommerce — Advantages
- Full control of UX and data model✓
- No SaaS ceiling on unique workflows✓
Limitations
- Higher build and maintenance cost✓
- You own security and uptime discipline✓
When to combine
Using both — deliberately
Start on Shopify to validate demand; migrate components to custom only when constraints are proven — not speculative.
How to decide
Default to Shopify (or Woo when WordPress is strategic). Choose custom when the product truly cannot live in a SaaS storefront without painful workarounds.
Remote delivery across Europe, the United Kingdom, the United States and Australia. Published floors are in EUR; quotes clarify local tax and currency expectations. No fabricated local offices.
Local decision factors in Denmark
- Copenhagen/Aarhus agency craft premiums push buyers to compare freelancer speed vs bureau process✓
- High mobile usage and strong Maps competition for local services✓
- Procurement culture prefers fixed packages over open time-and-materials✓
- English+Danish bilingual needs are common for B2B exporters — language count must enter the compare✓
Related services & cost guides
Request an ecommerce scope
Tell us your market, timeline and constraints — we recommend a mix based on fit for your market and constraints.
FAQ
Is Shopify cheaper than custom?
Usually for standard stores. Custom can cost less long-term only if SaaS workarounds would be endless — rare for first stores.
What about WooCommerce?
Strong when content and store live together on WordPress. Still not “fully custom platform” complexity.
Will you push custom to raise the fee?
No. We recommend the smallest stack that sells.
Do you migrate Shopify later?
Yes when justified — migration is scoped explicitly.
Webbureau eller freelancer i DK?
Freelancer til snævert scope med klar brief. Bureau-pakker når I vil have skriftligt scope, SEO-fundament og færre single-point-of-failure risici.
SEO eller lokal SEO først?
Lokal SEO fra €249/md. når Maps driver bookinger. Bredere SEO fra €399/md. når I sælger nationalt eller content-led.
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