Accueil/Pricing guides/Combien coûte une boutique en ligne ?

Combien coûte un site e-commerce ?

E-commerce Duyuz : Shopify Starter dès €1 490, Business €2 490, WooCommerce dès €1 890 (tarif campagne). Le prix dépend de la taille du catalogue, des paiements, des règles de livraison et des apps — pas du slogan « boutique pas chère ».

Réponse directe

What should you budget?

Shopify Starter dès €1 490, Business €2 490, Woo dès €1 890. Apps, livraison et contenus produits peuvent s’ajouter.

Ranges

Basic, intermediate and advanced scopes

Basique (Shopify Starter)

Dès €1 490

Catalogue ciblé, checkout clair, socle SEO.

Intermédiaire (Business / Woo)

€1 890–€2 490+

Plus de templates, apps et règles livraison/TVA.

Avancé

Plus élevé, cadré

ERP, prix B2B, multi-entrepôts ou checkout custom.

Typical project scope

Typique : thème/setup, structure catalogue, checkout, bases SEO, analytics et formation. Marketing et ads récurrents sont séparés.

Cost factors

What affects the cost

  • Nombre de produits/variantes✓
  • Shopify vs WooCommerce vs custom✓
  • Passerelles de paiement et zones fiscales✓
  • Matrice livraison et stock✓
  • Migration produits/clients/commandes✓
  • Apps, abonnements et logique B2B✓
After launch

Ongoing costs to plan for

  • Abonnement Shopify/Woo et apps✓
  • Frais de paiement par transaction✓
  • Photos produits et rédaction✓
  • Retainer SEO/Ads après lancement✓
Industry pitfalls

Hidden costs to watch for

  • Stack d’apps qui mange la marge chaque mois✓
  • Mauvaise data produit qui retarde le lancement✓
  • Complexité douane/TVA en cross-border✓
  • Verrous de thème qui rendent les évolutions chères✓
Notre approche

What Duyuz includes

  • Planchers publiés Shopify et Woo✓
  • Périmètre écrit catalogue et checkout✓
  • Socle SEO sur les pages boutique✓
  • Passation et formation admin✓

How quotes work

Vous partagez la taille du catalogue, la préférence de plateforme et les apps indispensables. Nous recommandons Shopify Starter (€1 490), Business (€2 490) ou Woo (€1 890+) et confirmons par écrit.

Boutiques livrées en remote pour l’Europe, le Royaume-Uni, les États-Unis et l’Australie ; setup paiement et TVA adapté à vos marchés dans le périmètre.

Base d’autorité

Pages commerciales prioritaires

Ces 50 premières pages forment la base d’autorité — services, coûts, secteurs, combos et marchés clés en Europe, UK, US et Australie.

Obtenir un devis boutique

Share your market, scope and timeline — we reply with a clear written recommendation.

FAQ

Shopify ou Woo ?

Shopify gagne souvent sur le time-to-launch ; Woo si vous êtes déjà profondément dans WordPress ou avez des besoins plugins spécifiques. Recommandation sur le coût année 1, pas sur le hype.

Le contenu produit est-il inclus ?

Structure et templates oui dans le périmètre ; copy de masse et photos typiquement de votre côté ou en surplus.

À partir de quels prix ?

Shopify Starter €1 490, Business €2 490, Woo dès €1 890 (tarif campagne).

Livraison remote internationale ?

Oui — Europe, Royaume-Uni, États-Unis et Australie.

Contexte tarifaire local

Contexte de coûts pays, État et ville pour l’Europe, le Royaume-Uni, les États-Unis et l’Australie — pages uniques uniquement, pas de doorways.

United Kingdom

Duyuz publishes EUR campaign floors. UK buyers often budget in GBP; quotes can state approximate GBP equivalents at the day’s rate, with VAT treatment clarified for UK vs EU clients.

United States

Published floors are in EUR. US buyers usually think in USD; proposals can include approximate USD conversions and clarify that advertising spend (Google Ads) is billed by Google in USD separately.

Australia

Floors are published in EUR. Australian buyers often convert mentally to AUD; GST treatment and AU domain/hosting preferences are confirmed in the written scope.

Germany

EUR floors apply directly. German buyers expect netto/brutto clarity and written Leistungsbeschreibung before any build starts.

Netherlands

EUR floors apply. Dutch buyers often want BTW clarity and a sharp distinction between project fee and laufende retainer costs.

Denmark

EUR campaign floors are published; Danish buyers may think in DKK. Quotes can show indicative DKK and clarify moms.

France

Planchers EUR publiés. Les devis précisent HT/TTC et le traitement TVA pour les sociétés françaises.

Türkiye

Yayımlanmış tabanlar EUR’dur. TRY dalgalanması nedeniyle tekliflerde EUR sabitlenir; kur farkı ve KDV yazılı belirtilir.

Ireland

EUR floors apply. Irish buyers expect VAT clarity and English-first commercial copy with optional Irish market localisation.

Belgium

EUR floors apply. Belgian projects often need FR/NL (and sometimes EN) language scope priced explicitly.

Sweden

EUR floors published; SEK conversion can be shown on quotes. Moms treatment stated for Swedish entities.

Norway

EUR floors published; NOK equivalents can be indicative on quotes. MVA handling clarified for Norwegian clients.

Austria

EUR floors apply. Austrian buyers expect netto clarity and Impressum/Datenschutz readiness similar to DACH norms.

Switzerland

EUR floors published; CHF conversion often requested. Swiss VAT rules and multi-language (DE/FR/IT) needs are scoped explicitly.

Spain

EUR floors apply. Spanish quotes clarify IVA and whether Catalan/Spanish/English content is in scope.

Italy

EUR floors apply. Italian buyers expect IVA clarity and a formal preventivo with phases.

California

EUR floors with approximate USD on quote. CA buyers often mix SaaS and agency spend — Ads budgets and app MVPs are scrutinised separately.

New York State

EUR floors; USD indicative conversion common. NYC vs upstate competition and CPC differences should be scoped for Ads and Local SEO.

Texas

EUR floors with USD conversion on quote. Multi-city Texas footprints (DFW, Houston, Austin, San Antonio) change Local SEO and Ads structure.

Florida

EUR floors; USD on quote. Seasonal tourism and bilingual (EN/ES) needs often affect content and Ads calendars.

Illinois

EUR floors with USD conversion. Chicago metro density vs downstate markets should guide Local SEO and Ads geo.

New South Wales

EUR floors; AUD indicative on quote. Sydney vs regional NSW competition differs sharply for Maps and Ads.

Victoria

EUR floors with AUD conversion on quote. Melbourne creative market expectations can raise design scope above Launch.

Queensland

EUR floors; AUD on quote. SEQ (Brisbane/Gold Coast/Sunshine Coast) multi-city footprints need careful Local SEO scoping.

London

EUR floors with GBP indicative conversion. London agency rates are a common mental benchmark.

Manchester

EUR floors; GBP conversion on quote. Northern agency rates sit below London but still vary widely.

Birmingham

EUR floors with GBP indicative rates. West Midlands multi-town service areas need explicit Local SEO scoping.

New York City

EUR floors; USD on quote. NYC buyers frequently assume premium retainers — published floors reset expectations.

Los Angeles

EUR floors with USD conversion. Entertainment-adjacent taste can push design toward Premium scope.

Chicago

EUR floors; USD on quote. Midwest pragmatism meets big-city competition.

Sydney

EUR floors; AUD indicative. Sydney agency rates are among Australia’s highest mental anchors.

Melbourne

EUR floors with AUD on quote. Design-conscious market — Launch may be too light for brand-led offers.

Brisbane

EUR floors; AUD conversion. SEQ adjacency (Gold Coast) should not be assumed in one Local SEO package.

Berlin

EUR floors apply directly. Startup and SME mix expects clear netto pricing.

Amsterdam

EUR floors apply. International teams often want EN+NL scoped explicitly.

Copenhagen

EUR floors; DKK indicative. Capital-city design expectations often sit above Launch.

Aarhus

EUR floors; DKK indicative. Second-city agency density is lower than Copenhagen — package floors travel well.

Odense

EUR floors; DKK indicative. Syddanmark buyers expect moms clarity on fixed packages.

Aalborg

EUR floors; DKK indicative. Nordjylland distance from Copenhagen makes async remote delivery standard.

Paris

Planchers EUR. Les devis HT/TTC sont attendus; le positionnement agence parisienne sert d’ancre mentale.

İstanbul

EUR tabanlar; TRY dalgalanması nedeniyle teklifte EUR sabitleme yaygındır.

Dublin

EUR floors apply. Tech and services buyers often shortlist EU remote vendors alongside local agencies.

Vienna

EUR floors apply. Formal Angebote with MwSt. clarity are expected.

Zurich

EUR floors with CHF conversion often requested. Precision and discretion beat hype.

Stockholm

EUR floors; SEK indicative. Minimal, high-trust UX expectations.

Gothenburg

EUR floors; SEK indicative. West-coast industrial buyers expect conversion-led UX over pitch theatre.

Malmö

EUR floors; SEK indicative. Øresund cross-border intent can affect Ads geo if not scoped deliberately.

Uppsala

EUR floors; SEK indicative. Stockholm-adjacent services compete on Maps without always paying capital retainers.

Madrid

EUR floors apply. IVA clarity expected on presupuestos.

Milan

EUR floors apply. Fashion/design-aware market may push visual scope above Launch.

Poland

Polish SME budgets map cleanly to Duyuz Launch €590–Business €1690 and SEO €399/€599 when comparing SEO vs Ads and freelancer vs agency — we work remotely.

Portugal

Shopify from €1490 and Local SEO from €249/mo anchor remote compares when Lisbon agency day-rates inflate mental maths.

Czech Republic

Web €590–€1690 and SEO Growth €399/mo keep CZ decision frameworks grounded after CZK conversion.

Finland

Business web €990–€1690 and AI receptionist €390+€89/mo keep freelancer/agency and AI vs human decisions grounded after EUR floors.

Georgia

Local SEO €249–€549/mo and Ads setup €349 help GA buyers compare without assuming Atlanta retainers for every town.

Washington State

Shopify from €1490 and SEO Pro €599/mo reset expectations vs Seattle agency theatre for most SME compares.

Pennsylvania

Web Launch €590 and Local SEO Start €249/mo are common remote anchors when PA buyers compare build and growth options.

Massachusetts

SEO Growth €399/mo and AI receptionist €390+€89/mo keep MA decision pages realistic vs Boston boutique retainers.

Western Australia

Local SEO Start €249/mo and web Launch €590 are common entry points after AUD conversion when comparing growth options.

South Australia

Shopify from €1490 and redesign from €890 anchor SA compares without capital-city theatre from Sydney/Melbourne.

Edinburgh

Local SEO Growth €349/mo and Business web €990–€1690 map cleanly when framing SEO/Ads and freelancer/agency without London premium assumptions.

Leeds

Launch €590 and Ads management from €299/mo sit as transparent middle paths between freelancers and opaque retainers.

Munich

Business €990–€1690 and SEO €399/€599 offer documented package middle without Bavarian boutique theatre.

Hamburg

SEO Growth €399/mo and redesign from €890 keep freelancer/agency and redesign/new decisions grounded.

Rotterdam

Shopify from €1490 and Local SEO from €249/mo stay clear remote anchors for Rotterdam SME compares.

Utrecht

EUR floors apply. Central Randstad competition raises Local SEO and Ads bars for clinics and professional services.

The Hague

EUR floors apply. Professional and government-adjacent services raise trust and compliance bars.

Eindhoven

EUR floors apply. Brabant tech and industrial SMEs favour product-minded, conversion-led UX.

Haarlem

EUR floors apply. Noord-Holland Randstad-adjacent clinics compete hard on Google Bedrijfsprofiel.

Tilburg

EUR floors apply. Brabant trades and logistics buyers are phone-led on local search.

Groningen

EUR floors apply. Northern NL sees lower bureau density than Randstad — package floors travel well.

Breda

EUR floors apply. Cross-border BE/NL search intent appears for some categories — Ads geo must be intentional.

Lyon

Business €990–€1690 and SEO Growth €399/mois anchor remote European packages for Lyon compares.

Barcelona

Shopify from €1490 and Local SEO €249–€549/mo give stable remote anchors before IVA when framing growth and ecommerce decisions.

Rome

Redesign from €890 and Shopify from €1490 remain clear package anchors against wide Italian agency spreads in Rome.

Oslo

Web €590–€1690 and Ads management from €299/mo help compare apples to apples after NOK conversion.

Bergen

EUR floors; NOK indicative. Vestland regional services rely on Maps and honest NOK/EUR conversion on quotes.

Trondheim

EUR floors; NOK indicative. Trøndelag buyers expect async remote delivery with strong documentation.

Stavanger

EUR floors; NOK indicative. Energy-adjacent B2B and regional services compete on Maps in Vestland.

Helsinki

Business €990–€1690 and SEO Growth €399/mo keep decision frameworks grounded for Helsinki SMEs.

Warsaw

SEO €399/€599 and web Business €990–€1690 anchor remote compares for buyers who work with European digital partners.

Prague

Launch €590 through Business €1690 keep Prague compares grounded after CZK conversion.

Lisbon

Shopify from €1490 and Local SEO from €249/mo anchor Lisbon remote compares.

Houston

Local SEO Start €249/mo and Ads setup €349 map well when Houston catchment is scoped honestly.

Miami

Web €590–€1690 and Local SEO €249–€549/mo give a stable remote alternative when seasonal Ads advice is scoped separately.

Seattle

SEO Pro €599/mo and Shopify from €1490 reset expectations vs Seattle boutique retainers.

Perth

Local SEO Start €249/mo and web Launch €590 are common entry points after AUD conversion.

Adelaide

Redesign from €890 and Shopify from €1490 anchor Adelaide compares without Sydney/Melbourne premium assumptions.