Google Business Profile Guide

Citable GBP guide: definitions, comparison of profile quality factors, checklist and methodology.

Author: Duyuz · Duyuz Editorial · Published: 2026-09-24 · Updated: 2026-09-24

Citation resource — factual definitions and tables, not marketing fluff.

Definitions

Google’s listing for a business that can appear in Maps and local search. Formerly Google My Business.

The main business type Google uses for relevance — must match real services.

Name, address, phone — consistency matters where a real public address exists.

Ethical requests for reviews from real customers — never purchased reviews.

Profile quality factors (practical)

Factor	Why it matters	Owner action
Categories & services	Relevance matching	Match real offerings; avoid keyword stuffing
Hours & holiday hours	Trust + directions timing	Keep accurate; update holidays
Photos	Prominence / trust	Real premises and work — not stock spam
Reviews + replies	Prominence + conversion	Ask happy customers; reply professionally
Website + UTM	Measurement	Link to converting landing pages

Local SEO programmes combine GBP hygiene with location landing pages and call tracking.
Use duyuz.com/tools/google-business-audit as a public checklist — not a Google login.

How these figures and definitions were produced — limits included.

Factors summarised from publicly documented local search practice and Duyuz delivery experience.
Last editorial review: 2026-09-24. No guaranteed Maps positions.

Resource pages should link into money pages — services, costs and pricing.

Cite the market hub that matches the buyer — currency and search behaviour differ.