Conversion path
The sequence from landing to enquiry, call or booking — clear on mobile.
Small Business Website Checklist
A dated, citable checklist for SME websites before launch or redesign — definitions, comparison of must-haves vs nice-to-haves, methodology.
Citation resource — factual definitions and tables, not marketing fluff.
Definitions
Trust signal
Evidence that reduces risk: real address policy, team, cases, reviews, clear pricing floors where published.
Indexable URL
A canonical page meant to appear in search — not a duplicate filter or staging URL.
Comparison table
Launch checklist (must-have vs later)
| Item | Must-have | Can wait | Notes |
|---|---|---|---|
| Clear services + next step CTA | Yes | — | Above the fold on mobile |
| Working forms + spam protection | Yes | — | Test on real devices |
| Analytics + conversion events | Yes | — | Know enquiry count |
| HTTPS + basic performance | Yes | — | Core Web Vitals hygiene |
| Multilingual | — | Yes | Only if buyers need it |
| Blog / resources | — | Yes | After conversion paths work |
| AI chatbot | — | Yes | After FAQs are stable |
| Complex animations | — | Yes | Do not block tap targets |
Real examples
- Pair this checklist with the web design cost Europe resource and published Duyuz package floors.
- Industry pages (e.g. plumbers, dentists) show how messaging changes by sector.
Methodology
How these figures and definitions were produced — limits included.
- Checklist derived from common SME launch failures Duyuz scopes against — not a formal ISO standard.
- Last editorial review: 2026-09-24.
Related topics
Related commercial pages
Resource pages should link into money pages — services, costs and pricing.
Europe, UK, US & Australia
Cite the market hub that matches the buyer — currency and search behaviour differ.