{ "edition": "2026", "title": "Duyuz European Small Business Digital Index 2026", "status": "measured", "label": "Duyuz sample, not a census.", "measured_at": "2026-09-23T12:02:29+00:00", "generator": "scripts/esbwr-measure.php", "selection": "Editorial list of 30 public homepages: six identifiable businesses in each of Denmark, Germany, the Netherlands, France and Türkiye. Includes specialty brands and some regional chains. Employee headcount was not verified. Not drawn from a business register. Not a random sample. Not a census of European small businesses.", "method": { "signals": [ "https", "viewport", "title_length", "h1", "html_bytes", "img_count", "lang" ], "also_recorded": [ "word_count", "canonical", "meta_description_length", "ttfb_ms", "transfer_bytes", "content_encoding", "cache_control" ], "fetch": "Single HTTP GET per homepage. No browser. No JavaScript execution. No PageSpeed Insights. No Core Web Vitals.", "timeout_seconds": 8, "max_body_bytes": 1200000, "user_agent": "DuyuzResearchBot/1.0 (+https://duyuz.com/en/research/european-small-business-digital-index-2026)", "heavy_html_bytes": 500000, "title_short_below": 15, "title_long_above": 65, "success_rule": "HTTP 200 and an HTML document. Timeouts, blocks, TLS failures and non-HTML responses are unsuccessful attempts and are excluded from n.", "html_weight": "Decoded homepage HTML bytes after transfer compression is removed. Does not include later image, CSS or JavaScript files.", "img_count": "Number of img elements in that HTML, not CSS backgrounds and not lazily injected images.", "limitations": [ "Duyuz sample, not a census.", "Headcount was not verified, so rows are public business homepages, not a confirmed SME population.", "One homepage per business. No device emulation.", "Text injected only by JavaScript is invisible, so a missing H1 can mean the server HTML has no H1.", "Sites that block this fetch are absent from n, which can bias the slice toward sites that allow a simple GET.", "coffee-circle.com returned a Blue Star Domains parking page and is excluded from n.", "Homepages larger than 1.2 MB decoded HTML were not measured (Fauchon in this run)." ], "parked_rule": "A 200 response is unsuccessful when the final document is a domain-parking page (title contains Blue Star Domains, or the final URL contains buyoutdirect). Applied to coffee-circle.com on 2026-09-23 before publication." }, "attempted": 30, "frame": [ { "name": "Summerbird", "country": "DK", "requested_url": "https://www.summerbird.dk/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Mikkeller", "country": "DK", "requested_url": "https://mikkeller.dk/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Emmerys", "country": "DK", "requested_url": "https://www.emmerys.dk/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Lagkagehuset", "country": "DK", "requested_url": "https://lagkagehuset.dk/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Aarstiderne", "country": "DK", "requested_url": "https://www.aarstiderne.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "&Tradition", "country": "DK", "requested_url": "https://www.andtradition.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "mymuesli", "country": "DE", "requested_url": "https://www.mymuesli.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Coffee Circle", "country": "DE", "requested_url": "https://www.coffee-circle.com/", "outcome": "failed", "reason": "parked", "http_status": 200 }, { "name": "Manufactum", "country": "DE", "requested_url": "https://www.manufactum.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Augustiner-Bräu", "country": "DE", "requested_url": "https://www.augustiner-braeu.de/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Dean & David", "country": "DE", "requested_url": "https://www.deananddavid.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Ritter Sport", "country": "DE", "requested_url": "https://www.ritter-sport.de/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Tony's Chocolonely", "country": "NL", "requested_url": "https://tonyschocolonely.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Dopper", "country": "NL", "requested_url": "https://dopper.com/", "outcome": "failed", "reason": "dns", "http_status": 0 }, { "name": "Secrid", "country": "NL", "requested_url": "https://www.secrid.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Yumeko", "country": "NL", "requested_url": "https://www.yumeko.com/", "outcome": "failed", "reason": "curl", "http_status": 0 }, { "name": "Bugaboo", "country": "NL", "requested_url": "https://www.bugaboo.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Van Haren", "country": "NL", "requested_url": "https://www.vanharen.nl/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Mariage Frères", "country": "FR", "requested_url": "https://www.mariagefreres.com/", "outcome": "failed", "reason": "http", "http_status": 403 }, { "name": "Pierre Hermé", "country": "FR", "requested_url": "https://www.pierreherme.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Ladurée", "country": "FR", "requested_url": "https://www.laduree.fr/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Fauchon", "country": "FR", "requested_url": "https://www.fauchon.com/", "outcome": "failed", "reason": "too_large", "http_status": 200 }, { "name": "Angelina", "country": "FR", "requested_url": "https://www.angelina-paris.fr/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Sébastien Bouillet", "country": "FR", "requested_url": "https://www.sebastienbouillet.com/", "outcome": "failed", "reason": "dns", "http_status": 0 }, { "name": "Kahve Dünyası", "country": "TR", "requested_url": "https://www.kahvedunyasi.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Mado", "country": "TR", "requested_url": "https://www.mado.com.tr/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Simit Sarayı", "country": "TR", "requested_url": "https://www.simitsarayi.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Komagene", "country": "TR", "requested_url": "https://www.komagene.com.tr/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Baydöner", "country": "TR", "requested_url": "https://www.baydoner.com/", "outcome": "measured", "reason": null, "http_status": 200 }, { "name": "Divan Pastaneleri", "country": "TR", "requested_url": "https://www.divanpastaneleri.com.tr/", "outcome": "measured", "reason": null, "http_status": 200 } ], "rows": [ { "name": "Summerbird", "country": "DK", "requested_url": "https://www.summerbird.dk/", "final_url": "https://summerbird.dk/", "http_status": 200, "https": true, "ttfb_ms": 422, "transfer_bytes": 72105, "html_bytes": 402018, "content_encoding": "br", "cache_control": "", "title": "Summerbird Organic | 100% økologisk, 100% smag", "title_length": 46, "h1_count": 3, "viewport": true, "lang": "da", "img_count": 108, "word_count": 2364, "canonical": "https://summerbird.dk/", "meta_description_length": 235 }, { "name": "Mikkeller", "country": "DK", "requested_url": "https://mikkeller.dk/", "final_url": "https://www.mikkeller.com/", "http_status": 200, "https": true, "ttfb_ms": 210, "transfer_bytes": 13489, "html_bytes": 45481, "content_encoding": "gzip", "cache_control": "", "title": "Mikkeller Beer | Founded in Copenhagen in 2006", "title_length": 46, "h1_count": 1, "viewport": true, "lang": "en", "img_count": 8, "word_count": 1220, "canonical": "", "meta_description_length": 317 }, { "name": "Emmerys", "country": "DK", "requested_url": "https://www.emmerys.dk/", "final_url": "https://emmerys.dk/", "http_status": 200, "https": true, "ttfb_ms": 211, "transfer_bytes": 40687, "html_bytes": 221123, "content_encoding": "br", "cache_control": "", "title": "Emmerys - Coffee House & Bakery", "title_length": 31, "h1_count": 1, "viewport": true, "lang": "da-DK", "img_count": 23, "word_count": 990, "canonical": "https://emmerys.dk/", "meta_description_length": 0 }, { "name": "Lagkagehuset", "country": "DK", "requested_url": "https://lagkagehuset.dk/", "final_url": "https://lagkagehuset.dk/", "http_status": 200, "https": true, "ttfb_ms": 275, "transfer_bytes": 34818, "html_bytes": 99398, "content_encoding": "gzip", "cache_control": "max-age=0, must-revalidate, no-cache, no-store, private", "title": "Lagkagehuset – Bestil Brød, Kager & Kaffe | Lagkagehuset", "title_length": 56, "h1_count": 0, "viewport": true, "lang": "da-dk", "img_count": 0, "word_count": 1250, "canonical": "https://lagkagehuset.dk", "meta_description_length": 162 }, { "name": "Aarstiderne", "country": "DK", "requested_url": "https://www.aarstiderne.com/", "final_url": "https://www.aarstiderne.com/", "http_status": 200, "https": true, "ttfb_ms": 833, "transfer_bytes": 76045, "html_bytes": 683306, "content_encoding": "gzip", "cache_control": "no-cache", "title": "Økologiske måltidskasser, frugt, grønt og dagligvarer.", "title_length": 54, "h1_count": 2, "viewport": true, "lang": "da", "img_count": 40, "word_count": 7292, "canonical": "", "meta_description_length": 110 }, { "name": "&Tradition", "country": "DK", "requested_url": "https://www.andtradition.com/", "final_url": "https://www.andtradition.com/", "http_status": 200, "https": true, "ttfb_ms": 505, "transfer_bytes": 32348, "html_bytes": 191828, "content_encoding": "gzip", "cache_control": "public, max-age=0, must-revalidate", "title": "&Tradition", "title_length": 10, "h1_count": 0, "viewport": true, "lang": "en", "img_count": 1, "word_count": 98, "canonical": "", "meta_description_length": 487 }, { "name": "mymuesli", "country": "DE", "requested_url": "https://www.mymuesli.com/", "final_url": "https://www.mymuesli.com/", "http_status": 200, "https": true, "ttfb_ms": 708, "transfer_bytes": 102678, "html_bytes": 814258, "content_encoding": "br", "cache_control": "", "title": "Dein persönliches Lieblingsmüsli | mymuesli ®", "title_length": 45, "h1_count": 1, "viewport": true, "lang": "de", "img_count": 121, "word_count": 9306, "canonical": "https://www.mymuesli.com/", "meta_description_length": 141 }, { "name": "Manufactum", "country": "DE", "requested_url": "https://www.manufactum.com/", "final_url": "https://www.manufactum.com/", "http_status": 200, "https": true, "ttfb_ms": 474, "transfer_bytes": 80076, "html_bytes": 412914, "content_encoding": "br", "cache_control": "no-store, no-cache, must-revalidate, proxy-revalidate", "title": "Manufactum. Skillfully-crafted Products Made of Premium Materials", "title_length": 65, "h1_count": 1, "viewport": true, "lang": "en", "img_count": 172, "word_count": 4387, "canonical": "https://www.manufactum.com", "meta_description_length": 120 }, { "name": "Augustiner-Bräu", "country": "DE", "requested_url": "https://www.augustiner-braeu.de/", "final_url": "https://www.augustiner-braeu.de/brauerei/", "http_status": 200, "https": true, "ttfb_ms": 773, "transfer_bytes": 40093, "html_bytes": 127498, "content_encoding": "gzip", "cache_control": "max-age=3600", "title": "Augustiner-Bräu München – Traditionelles bayrisches Bier seit 1328", "title_length": 66, "h1_count": 1, "viewport": true, "lang": "de", "img_count": 13, "word_count": 799, "canonical": "https://www.augustiner-braeu.de/brauerei/", "meta_description_length": 153 }, { "name": "Dean & David", "country": "DE", "requested_url": "https://www.deananddavid.com/", "final_url": "https://deananddavid.com/", "http_status": 200, "https": true, "ttfb_ms": 299, "transfer_bytes": 50831, "html_bytes": 333150, "content_encoding": "br", "cache_control": "max-age=0, no-cache, no-store, must-revalidate", "title": "SALADS, BOWLS & MORE - ALL FRESH & NATURAL! | dean&david", "title_length": 56, "h1_count": 0, "viewport": true, "lang": "de-DE", "img_count": 62, "word_count": 2058, "canonical": "https://deananddavid.com/", "meta_description_length": 120 }, { "name": "Ritter Sport", "country": "DE", "requested_url": "https://www.ritter-sport.de/", "final_url": "https://www.ritter-sport.com/de", "http_status": 200, "https": true, "ttfb_ms": 173, "transfer_bytes": 39638, "html_bytes": 194234, "content_encoding": "gzip", "cache_control": "no-cache, must-revalidate", "title": "RITTER SPORT | offizielle Website | Herzlich willkommen", "title_length": 55, "h1_count": 0, "viewport": true, "lang": "de", "img_count": 10, "word_count": 1755, "canonical": "https://www.ritter-sport.com/de", "meta_description_length": 120 }, { "name": "Tony's Chocolonely", "country": "NL", "requested_url": "https://tonyschocolonely.com/", "final_url": "https://tonyschocolonely.com/", "http_status": 200, "https": true, "ttfb_ms": 268, "transfer_bytes": 39396, "html_bytes": 236608, "content_encoding": "br", "cache_control": "", "title": "Tony's Chocolonely Global – Tony’s Chocolonely Global", "title_length": 53, "h1_count": 1, "viewport": true, "lang": "en", "img_count": 35, "word_count": 776, "canonical": "https://tonyschocolonely.com/", "meta_description_length": 129 }, { "name": "Secrid", "country": "NL", "requested_url": "https://www.secrid.com/", "final_url": "https://secrid.com/en-global/", "http_status": 200, "https": true, "ttfb_ms": 234, "transfer_bytes": 96817, "html_bytes": 704009, "content_encoding": "br", "cache_control": "public, max-age=0, must-revalidate", "title": "Secrid - Dutch wallet makers since 1995", "title_length": 39, "h1_count": 1, "viewport": true, "lang": "en", "img_count": 13, "word_count": 10027, "canonical": "https://secrid.com/en-global/", "meta_description_length": 116 }, { "name": "Bugaboo", "country": "NL", "requested_url": "https://www.bugaboo.com/", "final_url": "https://www.bugaboo.com/tr-en", "http_status": 200, "https": true, "ttfb_ms": 699, "transfer_bytes": 47947, "html_bytes": 487853, "content_encoding": "br", "cache_control": "no-cache, no-store, must-revalidate", "title": "Bugaboo strollers and more | Official website", "title_length": 45, "h1_count": 7, "viewport": true, "lang": "en-tr", "img_count": 48, "word_count": 2081, "canonical": "https://www.bugaboo.com/tr-en", "meta_description_length": 134 }, { "name": "Van Haren", "country": "NL", "requested_url": "https://www.vanharen.nl/", "final_url": "https://www.vanharen.nl/nl-nl/", "http_status": 200, "https": true, "ttfb_ms": 237, "transfer_bytes": 176160, "html_bytes": 636211, "content_encoding": "br", "cache_control": "", "title": "Schoenen & accessoires bij vanHaren voordelig online shoppen 🧡", "title_length": 62, "h1_count": 0, "viewport": true, "lang": "nl", "img_count": 94, "word_count": 1192, "canonical": "https://www.vanharen.nl/nl-nl/", "meta_description_length": 163 }, { "name": "Pierre Hermé", "country": "FR", "requested_url": "https://www.pierreherme.com/", "final_url": "https://www.pierreherme.com/", "http_status": 200, "https": true, "ttfb_ms": 638, "transfer_bytes": 27127, "html_bytes": 166468, "content_encoding": "br", "cache_control": "max-age=0, must-revalidate, no-cache, no-store", "title": "Maison Pierre Hermé Paris : Macarons, chocolats et créations d'exception", "title_length": 72, "h1_count": 1, "viewport": true, "lang": "fr", "img_count": 19, "word_count": 2213, "canonical": "https://www.pierreherme.com/fr/", "meta_description_length": 156 }, { "name": "Ladurée", "country": "FR", "requested_url": "https://www.laduree.fr/", "final_url": "https://laduree.com/", "http_status": 200, "https": true, "ttfb_ms": 257, "transfer_bytes": 74842, "html_bytes": 723340, "content_encoding": "br", "cache_control": "", "title": "Maison Ladurée Paris - Macarons, Pâtisseries & Coffrets Cadeaux", "title_length": 63, "h1_count": 1, "viewport": true, "lang": "fr", "img_count": 72, "word_count": 2307, "canonical": "https://laduree.com/", "meta_description_length": 155 }, { "name": "Angelina", "country": "FR", "requested_url": "https://www.angelina-paris.fr/", "final_url": "https://www.angelina-paris.fr/", "http_status": 200, "https": true, "ttfb_ms": 191, "transfer_bytes": 23749, "html_bytes": 111577, "content_encoding": "gzip", "cache_control": "", "title": "Accueil", "title_length": 7, "h1_count": 3, "viewport": true, "lang": "fr", "img_count": 98, "word_count": 1779, "canonical": "https://www.angelina-paris.fr", "meta_description_length": 162 }, { "name": "Kahve Dünyası", "country": "TR", "requested_url": "https://www.kahvedunyasi.com/", "final_url": "https://www.kahvedunyasi.com/", "http_status": 200, "https": true, "ttfb_ms": 117, "transfer_bytes": 89180, "html_bytes": 485899, "content_encoding": "gzip", "cache_control": "private, no-cache, no-store, max-age=0, must-revalidate", "title": "Hepimizin Ortak Noktası | Kahve Dünyası", "title_length": 39, "h1_count": 1, "viewport": true, "lang": "tr-TR", "img_count": 71, "word_count": 9785, "canonical": "https://www.kahvedunyasi.com", "meta_description_length": 147 }, { "name": "Mado", "country": "TR", "requested_url": "https://www.mado.com.tr/", "final_url": "https://mado.com.tr/", "http_status": 200, "https": true, "ttfb_ms": 1635, "transfer_bytes": 40949, "html_bytes": 325887, "content_encoding": "br", "cache_control": "max-age=0", "title": "Anasayfa - Mado Dondurma", "title_length": 24, "h1_count": 1, "viewport": true, "lang": "tr-TR", "img_count": 40, "word_count": 4075, "canonical": "https://mado.com.tr/", "meta_description_length": 0 }, { "name": "Simit Sarayı", "country": "TR", "requested_url": "https://www.simitsarayi.com/", "final_url": "https://www.simitsarayi.com/", "http_status": 200, "https": true, "ttfb_ms": 367, "transfer_bytes": 23562, "html_bytes": 63279, "content_encoding": "gzip", "cache_control": "", "title": "Hamurumuzda Dostluk Var! | Simit Sarayı", "title_length": 39, "h1_count": 1, "viewport": true, "lang": "tr", "img_count": 8, "word_count": 1212, "canonical": "", "meta_description_length": 168 }, { "name": "Komagene", "country": "TR", "requested_url": "https://www.komagene.com.tr/", "final_url": "https://www.komagene.com.tr/", "http_status": 200, "https": true, "ttfb_ms": 170, "transfer_bytes": 7805, "html_bytes": 37546, "content_encoding": "gzip", "cache_control": "public,max-age=28800", "title": "Komagene | Etsiz Çiğ Köfte | 08503770850", "title_length": 40, "h1_count": 0, "viewport": true, "lang": "en", "img_count": 57, "word_count": 123, "canonical": "", "meta_description_length": 42 }, { "name": "Baydöner", "country": "TR", "requested_url": "https://www.baydoner.com/", "final_url": "https://www.baydoner.com/", "http_status": 200, "https": true, "ttfb_ms": 658, "transfer_bytes": 10462, "html_bytes": 34856, "content_encoding": "zstd", "cache_control": "private,no-cache, no-store, must-revalidate, pre-check=0, post-check=0, max-age=0, s-maxage=0", "title": "Baydöner – Canın Çektiyse Durma Coss", "title_length": 36, "h1_count": 1, "viewport": true, "lang": "tr", "img_count": 13, "word_count": 191, "canonical": "https://www.baydoner.com", "meta_description_length": 217 }, { "name": "Divan Pastaneleri", "country": "TR", "requested_url": "https://www.divanpastaneleri.com.tr/", "final_url": "https://www.divanpastaneleri.com.tr/", "http_status": 200, "https": true, "ttfb_ms": 273, "transfer_bytes": 1894, "html_bytes": 4497, "content_encoding": "gzip", "cache_control": "", "title": "Divan Pastaneleri", "title_length": 17, "h1_count": 0, "viewport": true, "lang": "", "img_count": 0, "word_count": 3, "canonical": "", "meta_description_length": 0 } ], "failed": [ { "name": "Dopper", "country": "NL", "requested_url": "https://dopper.com/", "reason": "dns", "http_status": 0, "detail": "" }, { "name": "Yumeko", "country": "NL", "requested_url": "https://www.yumeko.com/", "reason": "curl", "http_status": 0, "detail": "Failed to connect to www.yumeko.com port 443 after 11 ms: Could not connect to server" }, { "name": "Mariage Frères", "country": "FR", "requested_url": "https://www.mariagefreres.com/", "reason": "http", "http_status": 403, "detail": "" }, { "name": "Fauchon", "country": "FR", "requested_url": "https://www.fauchon.com/", "reason": "too_large", "http_status": 200, "detail": "" }, { "name": "Sébastien Bouillet", "country": "FR", "requested_url": "https://www.sebastienbouillet.com/", "reason": "dns", "http_status": 0, "detail": "" }, { "name": "Coffee Circle", "country": "DE", "requested_url": "https://www.coffee-circle.com/", "reason": "parked", "http_status": 200, "detail": "Final URL was a domain-parking page, not the business homepage: https://coffee-circle.com/buyoutdirect/coffee-circle.com" } ], "n": 24, "aggregates": { "n": 24, "https": { "count": 24, "n": 24, "pct": 100 }, "viewport": { "count": 24, "n": 24, "pct": 100 }, "h1": { "count": 17, "n": 24, "pct": 70.8 }, "h1_multiple": { "count": 4, "n": 24, "pct": 16.7 }, "lang": { "count": 23, "n": 24, "pct": 95.8 }, "title_outside_band": { "count": 4, "n": 24, "pct": 16.7 }, "heavy_html": { "count": 5, "n": 24, "pct": 20.8 }, "median_title_length": 45.5, "median_html_bytes": 228865.5, "median_img_count": 37.5, "by_country": { "DE": 5, "DK": 6, "FR": 3, "NL": 4, "TR": 6 } }, "review_note": "Parked-domain response for Coffee Circle removed from rows on 2026-09-23 before publication. Aggregates recomputed from the remaining rows only.", "product": "European Small Business Digital Index", "edition_label": "2026 / Edition 1", "former_title": "Duyuz European Small Business Website Report 2026" }